Founded in 1988 at the height of the technological revolution in the ceramic sector, the

company had a clear objective: to adapt rapid firing to the demanding extrusion

process. In a context where the production of an extruded tile could take up to 24 hours,

the company decided to incorporate single-layer kilns—until then uncommon in this

process—and to develop a new clay formulation, which made it possible to drastically

reduce manufacturing times.

Since then, Natucer has achieved numerous milestones, such as the launch in 1997 of

an extruded cladding with a glossy surface and the incorporation of seven-

head Rotocolor technology, which made it possible to decorate extruded pieces using

screen printing. Its evolution has been marked by constant innovation, expanding its

range with technical solutions such as NaturTech drainage flooring, the

patented NaturLed illuminated cladding, and also increasing its catalogue of special

pieces with large-format steps and pieces for comprehensive swimming pool solutions.

Throughout its history, Natucer has received prestigious awards, including four Alfa de

Oro awards at Cevisama (1993, 1998, 2015 and 2023). In addition, in 2002 it was a

finalist in the 7th edition of the Prince Felipe Awards for Business Excellence, in the

categories of Technological Innovation and Business Competitiveness.True to its

artisanal essence, Natucer has successfully combined tradition and innovation to

establish itself as a company specialising in high added-value extruded ceramics. Its

commitment to experimentation, design and continuous improvement has never

overshadowed its attention to detail or respect for the processes that define its identity.

Today, Natucer continues to evolve without losing what makes it unique: a way of

understanding ceramics where technique advances without sacrificing the soul of the

craft.