LUXE SURFACES
Crafting Surfaces With Soul
Our Journey of Design & Excellence
At CBWE Luxe Surfaces, we believe every surface is more than just a material. It is a canvas for timeless expression.
C Bhogilal West End (CBWE) is a 100 year old legacy company, driven by a vision to bring world class design and craftsmanship into architectural spaces. Today, CBWE Luxe Surfaces stands as one of India’s leading curators and distributors of luxury tiles and designer surfaces. Our meticulously handpicked collections blend global aesthetics with uncompromising quality, offering creations that elevate residential, commercial, and hospitality environments with enduring elegance.
Rooted in a century of excellence, C Bhogilal West End is built on trust, craftsmanship, and an unwavering commitment to quality. This heritage is further strengthened by Arihant Granites’ 60 years of industry expertise, together forming a foundation that seamlessly unites tradition with forward thinking innovation.
With decades of collective experience and a deep passion for design, we collaborate closely with architects, interior designers, and discerning clients to deliver not just surfaces, but powerful statements of style. From opulent Italian marble inspired finishes and intricate handcrafted mosaics to bold contemporary textures and patterns, every product in our portfolio reflects artistry, durability, and cutting edge design.
Our experience centres are thoughtfully crafted to inspire. These immersive spaces are where imagination meets materiality, and every detail invites you to envision the extraordinary.
At CBWE Luxe Surfaces, we do not just follow trends.
We create them.
Quality
Meticulously selected materials define our standard of excellence.
Craftsmanship
Each tile tells a story of skill and dedication, crafted with unwavering precision.
Innovation
We push boundaries with cutting-edge design and technology.
A fifth-generation entrepreneur with global exposure from Georgetown University, Aditya brings innovation, fresh strategy, and a modern outlook to Luxe Surfaces. He plays a key role in evolving the brand while honoring its legacy.
Aditya Shah
With 18+ years in the porcelain tile and slab industry, Varun leads with technical expertise and trend insight. His strong focus on innovation and global research helps bring exclusive, high-quality brands to the Indian market.
Varun Marlecha
A seasoned business leader and CEO of C. Bhogilal West End, Kekin Shah brings decades of experience in luxury bathroom and tile brands. His strategic vision, global perspective, and commitment to excellence continue to guide Luxe Surfaces’ long-term growth.
Kekin Shah
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With 8 years in the Italian surfaces industry, Sharan blends design sensitivity with craftsmanship. His keen eye for detail and client-focused approach shape Luxe Surfaces’ refined aesthetic and elevate every product selection.
Sharan Raikhangar
OUR CLIENTS
Our commitment to exceptional design
Every brand we partner with shares a common philosophy: pushing boundaries in craftsmanship, sustainability, and material innovation.
Together, we create surfaces that leave a lasting impression.
Let the writing speak for itself.